PernixData embarks on flash UK channel quest

Server virtualisation start-up hunts partners for FVP flash hypervisor technology

Server flash virtualisation specialist PernixData has made its first foray into Europe and called for potential partners to rally to its banner.

The Silicon Valley firm, founded by ex-Oracle and VMware people and a previous winner at SearchServerVirtualisation’s Best of VMworld awards, timed its EMEA launch to coincide with VMworld Europe 2013, and is on the hunt for both virtualisation and storage specialists to advance its agenda.

Its FVP flash hypervisor technology addresses existing performance and latency issues encountered when trying to utilise flash storage as part of a virtualised datacentre. This, it claims, makes flash storage a much more viable proposition.

CEO Poojan Kumar said: “Fundamentally it allows channel partners – for the first time ever – to sell high margin flash in a virtualised infrastructure. Before we came into existence it wasn’t really possible to sell virtualisation and flash together.”

Kumar said he hoped that as a non-disruptive, complementary software platform, PernixData would prove interesting to a wider variety of storage partners, including those of large vendors such as Dell, EMC or HP.

PernixData hopes, eventually, to build out a two tier channel on this side of the Atlantic with local teams on the ground in the UK, but for now will be running the channel out of the US.

At the same time, the firm has launched its PernixPro programme giving virtualisation and storage experts free access to its software, an online community, technology previews, promotions, and access to its technical experts, among other things.

While not technically pitched at resellers at this time, PernixData marketing VP Jeff Aaron told MicroScope he anticipated incorporating elements of the PernixPro programme into a future channel scheme.

Read more on Storage Virtualisation Solutions and Services