Gateway is to abandon its direct sales approach and sell exclusively through channel partners to mirror the strategy employed by parent company Acer.
The change will, according to Gateway, “dramatically simplify” its business model and provide significant costs savings which should translate into better prices for customers.
“We believe that our retail and e-tail partners offer consumer the best, easiest and most effective way to purchase Gateway products,” said Mark Hill, US general manager at the Acer Group.
“Moving forward, we are pleased to be able to offer Gateway products through thousands of retail storefronts and major online and telephone-based channel partners both in the US and abroad,” he added.
Channel players and traditional retailers including Best Buy, Circuit City, CompUSA, Costco, HSN, Newegg, Tiger Direct, Office Depot and WalMart will stock Gateway kit.
In Europe, Gateway holds less than a single per cent of market share according to Gartner so the announcement has more significance in the US but demonstrates Acer’s commitment to partnering.