SAP has appointed the former head of SME at Sophos, John Antunes, as its director of SME and channels.
The appointment comes on the day the vendor puts some serious muscle behind its cloud based Business ByDesign portfolio and Antunes will have responsibility for driving that business as well as the traditional products.
He will also be in charge of the UK and Ireland partner ecosystem.
"Our current customer base understands the benefits our solutions can bring to business, and we want the wider SME community to believe this too," said Antunes.
SAP's Managing Director for the UK and Ireland, Tim Noble, said Antunes had the necessary experience for the role.
"He has spent many years listening to what SMEs and channel partners really need and how best to work with them," he said.