Tech Data's Mobile Solutions arm has been appointed by Google to manage the search engine giant's European supply chain for its recently launched Chromecast media streaming device.
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The distributor will handle logistics, transportation and inventory management, invoicing and collection and has established a dedicated account team that can work with Google retail specialists.
The Chromecast device only went on sale earlier this month in the UK and major countries across Europe and plugs into a TV's HDMI port and allows users to stream content.
Rod Millar, senior vice president, Tech Data Mobile Solutions, said that it had the commercial and operational relationships with retailers that would help it get the Chromecast to the right customers.
“Along with leading mobile solutions and enablement services, Tech Data Mobile Solutions has the commercial and operational relationships with key retailers that provide Google with a centralized pan-European approach. Together, we will provide authorized retailers the highest levels of expertise and service," he said.