Tech Data handed Google Chromecast support deal

Tech Data has been given a European wide support role for the Google Chromecast video streaming device

Tech Data's Mobile Solutions arm has been appointed by Google to manage the search engine giant's European supply chain for its recently launched Chromecast media streaming device.

The distributor will handle logistics, transportation and inventory management, invoicing and collection and has established a dedicated account team that can work with Google retail specialists.

The Chromecast device only went on sale earlier this month in the UK and major countries across Europe and plugs into a TV's HDMI port and allows users to stream content.

Rod Millar, senior vice president, Tech Data Mobile Solutions, said that it had the commercial and operational relationships with retailers that would help it get the Chromecast to the right customers.

“Along with leading mobile solutions and enablement services, Tech Data Mobile Solutions has the commercial and operational relationships with key retailers that provide Google with a centralized pan-European approach. Together, we will provide authorized retailers the highest levels of expertise and service," he said.



Find more MicroScope+ content and other member only offers, here.

Read more on Audio Visual (AV) Solutions

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.


  • How machine learning is applied in industrial IoT

    GE Digital calls for the need to build industrial machine learning systems that are cognizant of the effects of a good and bad ...

  • CIO Trends #6: Nordics

    In this e-guide, read how the High North and Baltic Sea collaboration is about to undergo a serious and redefining makeover to ...

  • CIO Trends #6: Middle East

    In this e-guide we look at the role of information technology as the Arabian Gulf commits billions of dollars to building more ...