Azzurri Communications today announced a partnership with EE, which will see it resell the telecom giant’s products and services under its own brand.
The managed communication services provider will sell EE’s SME-focused portfolio under the Azzurri brand and well as enterprise propositions under the EE brand.
“The motivation behind this partnership was simple – we wanted to ensure we had independence in our supply chain,” said Chris Jagusz, CEO of Azzurri Communications. “EE operates the most dynamic, innovative and biggest network in the UK with strong business products and services.“
Azzurri originally partnered with O2 and the reseller was keen to assure customers that there would be no interruption in services. Small business customers will be passed directly to O2 and enterprise customers will continue to be managed by Azzurri.
“O2 has been our partner for many years and is an excellent network operator with whom we continue to have a strong and positive working relationship and shared customers,” Jagusz commented.
Mike Tomlinson, director at EE, said that the network giant was committed to working with the indirect B2B channel.
“Azzurri Communications has a strong reputation in the business market, and we are delighted to welcome them to our B2B partner community,” Tomlinson said.