Target launches Tenda network lines in UK

Yorkshire-based distributor Target Components has inked an exclusive deal with Chinese networking kit builder Tenda, which specialises in SMB and consumer-focused equipment. The move marks Tenda's first foray into the UK, although it is already widely available in the Far East and the US.

Yorkshire-based distributor Target Components has inked an exclusive deal with Chinese networking kit builder Tenda, which specialises in SMB and consumer-focused equipment.

The move marks Tenda's first foray into the UK, although it is already widely available in the Far East and the US.

The firm is billed as a competitor to other SMB and consumer networkers such as D-Link and Netgear, and Target believes a generally lower price point, as well as some new models, will keep it competitive in the UK.

"Their universal three-year product warranty proves their commitment to quality in such a competitive market," said Target purchasing manager Kelly Coxon.

Tenda's lines will be pitched largely at Target's network of independent retailers and SMB-focused resellers, according to the distributor.

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