News

Public Cloud Architecture

• April 30, 2025 30 Apr'25

  AWS continues to strengthen commitment to partners

  A senior channel executive at Amazon Web Services shares insights into where the cloud giant has been gaining ground with its ecosystem

• April 30, 2025 30 Apr'25

  AWS targeting SME market with channel

  Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority

• January 14, 2025 14 Jan'25

  Evole IP and DataVita share progress and 2025 ambitions

  Channel players indicate that the year ahead will be one focused on building momentum and expanding business

• November 29, 2024 29 Nov'24

  AWS adds Crayon to European distribution ranks

  Cloud giant makes its second distribution appointment in a matter of days as it bolsters its ability to reach partners

• November 28, 2024 28 Nov'24

  Westcon-Comstor appointed European partner by AWS

  Distributor continues to build on its relationship with the cloud giant with an opportunity to support the vendor across the UK and mainland Europe

• November 21, 2024 21 Nov'24

  Canalys: Cloud services continued to grow through Q3

  There’s been demand for AI-fuelled growth and investment from the three main hyperscalers over the most recent quarter

• November 15, 2024 15 Nov'24

  Partners will form part of AWS European Sovereign Cloud plans

  Cloud giant will launch service by the end of next year with a number of services already on-board and expectations that ISVs will be involved

• August 21, 2024 21 Aug'24

  Cloud Industry Forum: ESG a criterion for partner selection

  Industry group shares latest research into attitudes around sustainability, with results showing it matters to customers as much as cloud and security capabilities

• June 11, 2024 11 Jun'24

  Dynatrace expanding channel reach

  Firm following strategy of working closely with strategic partners and developing channel-led segment to access more customers

• May 20, 2024 20 May'24

  Concerns over supplier cloud security a customer issue

  Research from Tenable has underlined fears customers have around the ability of IT providers to deliver solid solutions

• May 17, 2024 17 May'24

  Canalys adds to narrative of surging cloud spending

  Analysts have tracked the increase in spending in Q1, with AI playing a major role in driving investments

• May 15, 2024 15 May'24

  Daisy survey reveals customers are investing in future-proofing while reducing costs

  Firm Daisy Corporate Services quizzes customers to lift the lid on concerns and share their planned technology investment areas

• May 13, 2024 13 May'24

  Cloud spending continues despite economic challenges

  Research from the Cloud Industry Forum explores current customer attitudes and their expectations around the impact of AI

• January 29, 2024 29 Jan'24

  Channel must be able to support cloud repatriation shift

  Citrix shines a light on a growing trend as strategies are reconsidered in the face of security and cost concerns

• November 01, 2023 01 Nov'23

  AWS looking for more channel growth

  Senior partner leader at AWS shares the vision for widening relationships and working with generative AI to unlock more opportunities

• August 31, 2023 31 Aug'23

  Centerprise extends Welsh commitment with Newport-based datacentre

  Cloud player Centerprise adds a second datacentre location in Wales as it continues to expand operations in the country

• August 02, 2023 02 Aug'23

  NetApp focusing partners on cloud and flash

  Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel

• July 19, 2023 19 Jul'23

  Microsoft increases channel exposure to AI

  Vendor rolls out fresh specialisation encouraging the channel to embrace the benefits artificial intelligence can deliver

• June 16, 2023 16 Jun'23

  Customers want MSPs to give more cloud analytics

  With many users finding the cloud is costing them more than they expected, the call for increased insights is becoming an emerging theme

• January 11, 2023 11 Jan'23

  Mid-market customers evaluating cloud options

  Research from MSP Node4 has indicated that users are starting to question their strategy in the face of inflationary pressures and budget limitations

• January 05, 2023 05 Jan'23

  AWS channel boss views partners as critical to strategy

  Public cloud giant recently wrapped up its annual Re:Invent event with the spotlight shining brightly on its channel activities

• December 21, 2022 21 Dec'22

  SCC adds Azure migration to its areas of expertise

  Channel player continues to invest in its relationship with Microsoft and gain more expertise

• December 06, 2022 06 Dec'22

  MSPs report user cloud shift is rising

  Research from Kaseya quizzing managed service providers has shone a light on the accelerated movement of workloads to the cloud

• November 10, 2022 10 Nov'22

  SoftwareONE marks a year since HeleCloud move

  Firm wanted the deal to boost its position in the AWS market and that ambition is well on the way to being achieved

• September 23, 2022 23 Sep'22

  Alibaba Cloud outlines $1bn investment in partner ecosystem

  Cloud player will spend the money over the next three years to enhance and grow its partner base

• September 16, 2022 16 Sep'22

  Cloud-appropriate is the message for the public sector

  NetApp is encouraging channel partners to push cloud when it really is the right answer, as well as continue to offer users a choice

• July 07, 2022 07 Jul'22

  Distribution has a role to play in a hyperscaler world

  Support, application aggregation and skills are just a few of the benefits that disties can bring to bear for hyperscalers looking to work with the channel

• July 01, 2022 01 Jul'22

  Channel key for Google Cloud

  Approach taken by public cloud player shows partners are critical to its growth ambitions

• June 08, 2022 08 Jun'22

  Enterprises overspending on cloud services

  The channel needs to help users address some of the factors that are causing them to get frustrated about their experiences of cloud computing

• May 27, 2022 27 May'22

  Broadcom senior management make positive channel noises

  Partners wondering about the attitude of the prospective new owner of VMware to the indirect model will have been reassured by views shared with analysts

• May 16, 2022 16 May'22

  TD Synnex adds Google Cloud to its portfolio

  Distributor will partner public cloud giant in key markets as it looks to provide resellers with more choices

• May 03, 2022 03 May'22

  Dell adds cyber cloud protection to Apex

  Vendor continues to build out capabilities of its as-a-service portfolio with more support for those worried about data in multi-cloud environments

• April 27, 2022 27 Apr'22

  AWS marks a decade of partner network

  Cloud giant looks for closer relationships with ISVs and consulting partners as it seeks to expand the range of services it can offer to customers

• March 31, 2022 31 Mar'22

  Ultima launches cloud analysis tool

  Channel player confident it can save SMEs money with free assessment that will identify savings and areas for security improvement

• March 17, 2022 17 Mar'22

  Lemongrass widens hyperscaler line-up by adding Azure

  SAP cloud specialist explains the process it went through in settling on a multicloud strategy

• February 04, 2022 04 Feb'22

  Canalys: Global Q4 cloud services spend tops $50bn

  Fourth quarter of 2021 saw records broken as customers continued to shift more of their operations to the cloud

• December 14, 2021 14 Dec'21

  Computacenter builds on AWS relationship

  Channel player Computacenter has ambitions to enhance its status with the cloud giant further as it reflects on AWS re:invent

• November 30, 2021 30 Nov'21

  AWS expands partner paths to respond to channel variety

  Public cloud player Amazon Web Services shakes things up in the way partners can classify themselves as it looks to cover more bases

• November 30, 2021 30 Nov'21

  AWS heralds growth of channel involvement with its Marketplace

  Public cloud player has seen channel numbers grow over the last three years following its move to make it easier for them to connect with customers

• October 07, 2021 07 Oct'21

  Canalys Channel Forum: The channel is thriving

  The channel has emerged from the pandemic with growth, but as the world reopens, economic, technological and cultural challenges are emerging

• September 30, 2021 30 Sep'21

  Redcentric adds more cloud muscle with Piksel buy

  Managed service player turns acquirer to add more AWS and Azure skills to the business

• September 29, 2021 29 Sep'21

  HPE flags issues with public sector cloud adoption

  Vendor shares a film around the topic making the case for those in the public sector to adopt a hybrid cloud position

• September 24, 2021 24 Sep'21

  AWS: Certifications make partners more competitive

  Public cloud giant surveys partners to get an idea of the benefits for those whose staff are AWS trained and certified.

• September 16, 2021 16 Sep'21

  Centerprise cuts the ribbon on CiCloud

  Channel player collaborates with HPE and CloudSigma to provide a cloud platform that should tempt customers looking for a hybrid solution

• September 10, 2021 10 Sep'21

  SoftwareOne picks up AWS partner HeleCloud

  Acquisition will add more AWS expertise, give depth to the managed services offering and bring more coverage across EMEA

• July 27, 2021 27 Jul'21

  Print services procurement moving into the cloud

  Research from Quocirca reveals increasing use of cloud marketplaces while Konica Minolta charts increasing SME move towards digitisation

• July 12, 2021 12 Jul'21

  Datto CTO has seen MSP security awareness rise

  Even before Kaseya was hit by a high-profile ransomware attack, the need for managed service providers to recognise security was already on the rise

• June 21, 2021 21 Jun'21

  NetApp: Growing cloud adoption is a channel opportunity

  The pandemic has spurred a rise in cloud adoption, but there are issues that partners need to help users deal with

• June 18, 2021 18 Jun'21

  Inflexion will combine ANS and UKFast to create cloud and digital group

  Private equity player continues to expand its channel portfolio by moving for cloud and digital transformation player ANS

• April 30, 2021 30 Apr'21

  Pressure mounting to stand out in the cloud crowd

  The market for cloud infrastructure services is growing, but so is the competition