News

Data Storage Hardware

• June 09, 2025 09 Jun'25

  Channel moves: Who’s gone where?

  Personnel movements this week at Exclusive Networks, Six Degrees, Tenable, Pure Storage and LogicMonitor

• March 28, 2025 28 Mar'25

  Pure Storage responds to partner calls for increased profitability

  Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme

• February 05, 2025 05 Feb'25

  Dell shares details of 2025 partner programme

  Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth

• September 25, 2024 25 Sep'24

  Pure Storage arms UK channel with greater insights

  Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence

• May 24, 2024 24 May'24

  Infinidat hands partners increased flash array options

  Vendor takes on board channel feedback in devising its latest generation of flash arrays

• February 06, 2024 06 Feb'24

  Dell looks for growth with partner programme enhancements

  Supplier keen to use improved rewards and simplified processes to garner further channel growth

• December 07, 2023 07 Dec'23

  Scality channel boss looking to grow via distribution

  Storage infrastructure player looks to replicate a decent 2023 by extending its channel reach

• November 24, 2023 24 Nov'23

  Nebulon continuing to focus on OEM channel-building

  Smart infrastructure specialist keen to exploit growing enterprise market opportunity via partners

• October 12, 2023 12 Oct'23

  Pure Storage bolsters channel pitch with power and rack payments

  Storage player hands partners a chance to stand out from the competition with sustainability supporting option

• August 29, 2023 29 Aug'23

  Bulk of IT spending going through the channel

  The amount of money spent on technology might have been hit by macroeconomic conditions, but the majority of what is being transacted is going through partners

• August 07, 2023 07 Aug'23

  Dell goes partner-first on storage

  Vendor will hand channel significant amount of business as it looks to drive increased sales through partners

• August 02, 2023 02 Aug'23

  Solar panels help reduce energy burden at SCC datacentre

  Channel player’s ambitions to meet net-zero goals bolstered by decision to use renewable energy at Birmingham site

• August 02, 2023 02 Aug'23

  NetApp focusing partners on cloud and flash

  Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel

• August 01, 2023 01 Aug'23

  Dell latest to signal generative AI channel opportunity

  Vendor adds its backing for the technology to a growing list with the view it is a technology the channel needs to back

• July 06, 2023 06 Jul'23

  Vast Data channel boss braced for busy second half

  The recently installed worldwide channel boss at the storage company has got a couple of months under his belt ahead of the business making major announcements next month

• May 25, 2023 25 May'23

  Epaton keen to sound death knell for tape

  Channel player argues now is the time to get the remaining users of tape to shift towards alternatives

• April 25, 2023 25 Apr'23

  NetApp UK channel boss looking for market share

  The recently appointed channel lead is keen to work closely with partners to unlock more growth

• March 02, 2023 02 Mar'23

  Channel alerted to flash storage options

  Major vendors are pitching the technology aggressively against disk and looking to the channel to take that message out to users

• February 25, 2022 25 Feb'22

  Channel helping Dell to navigate supply constraints

  Vendor Dell talks about how its partners have helped it to deal with the ongoing shortages that have been a feature of the entire industry over the past year

• February 08, 2022 08 Feb'22

  Dell channel chief shares vision of data-driven market

  Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth

• December 15, 2021 15 Dec'21

  Dell CTO’s predictions focus on edge, mobility, data and security

  There will be plenty going on in 2022 as debates on some of the big topics evolve to meet changing trends

• September 30, 2021 30 Sep'21

  Pure Storage looks to channel to take Fusion and DDaaS to market

  Data player cuts the ribbon on offerings for traditional and modern apps with partners able to get behind the launches

• September 20, 2021 20 Sep'21

  Dell channel chief reflects on her first year

  Rola Dagher has been in the hot seat since September 2020, leading Dell’s channel through a pandemic at a time when digital transformation continues to push changes at a customer level

• June 09, 2021 09 Jun'21

  Northamber, Nuvias and Tech Data add to vendor rosters

  Distributors add Lenovo, Deep Instinct and Proofpoint to their rosters and get briefed to work with partners to go after the SME market

• May 28, 2021 28 May'21

  Component shortage warnings take gloss off Dell Q1 numbers

  Dell delivers strong revenue growth in its first quarter, but indicates that second quarter might be hit by the ongoing industry-wide component shortages

• January 29, 2021 29 Jan'21

  Spectra Logic increases digital marketing support

  Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online

• November 24, 2020 24 Nov'20

  HPE drives HCI 2.0 message through the channel

  Vendor’s campaign is already yielding results for partners and will run into early next year

• October 12, 2020 12 Oct'20

  Veeam will extend channel options with Kasten

  The addition of container back-up options will give channel partners a wider solution to pitch, according to Veeam’s CTO

• September 30, 2020 30 Sep'20

  Veeam unveils VASPs

  Data management specialist backs skilled channel specialists who can help solve customer problems

• August 26, 2020 26 Aug'20

  Pure Storage urges partners to mount flash challenge

  Vendor Pure Storage shares third quarter numbers that indicate the everything-as-a-service demand from customers is continuing to increase

• August 24, 2020 24 Aug'20

  Hitachi Vantara aims to double channel base

  Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going

• May 27, 2020 27 May'20

  Pure Storage arms partners with flexible options to support their customers

  Storage player Pure Storage provides a number of tools to support remote installation and management, as well as giving customers more flexible payment choices

• May 20, 2020 20 May'20

  Lenovo starting to see results of transformation strategy

  Vendor is continuing with a shift towards emerging technology areas that will secure future growth for the business

• February 28, 2020 28 Feb'20

  Dell looking for server growth

  Dell shares hopes of a turnaround on the server front over the coming year

• February 05, 2020 05 Feb'20

  Dell aiming to make things simple in 2020

  Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth

• January 21, 2020 21 Jan'20

  Ignition Technology and Global Distribution add to vendor rosters

  Distributors adding depth to the portfolio to widen the solutions and services they can put in front of resellers

• November 12, 2019 12 Nov'19

  Dell sets out ambitions for a better world

  Firm is looking to use the next ten years to improve the fortunes of millions and get the channel delivering as a service and more automation

• November 04, 2019 04 Nov'19

  HPE supports as a service shift with partner programme enhancements

  To support the ambition to offer as a service across the portfolio by 2022 HPE has started to make changes to its partner programme

• October 29, 2019 29 Oct'19

  Retirement wave sparking mainframe skills crisis

  LZLabs has found that in just a few years those with the skills at many firms to keep the mainframe lights on are planning to head off into retirement

• October 15, 2019 15 Oct'19

  Nutanix reassures channel in transition to software company

  Nutanix launches partners services programme and pushes OEM relationships

• October 04, 2019 04 Oct'19

  Mid-market the target for Lenovo DCG

  Vendor’s datacentre group is working with the channel to increase its presence in the mid-market space

• September 27, 2019 27 Sep'19

  NetApp motivating wider portfolio adoption

  Data management player keen for partners to take on more products and sell solutions that tap into customer digital transformation needs

• August 30, 2019 30 Aug'19

  Dell shows there is plenty of life in the commercial PC market

  Vendor's second quarter numbers include record revenues and units in the client services group with strong sales of notebooks and desktops

• July 19, 2019 19 Jul'19

  Ethos Technology building on Pure signing

  Distributor has landed a relationship with Pure Storage and is looking to build on that moment over the rest of 2019

• June 21, 2019 21 Jun'19

  Cloud IT infrastructure revenues rising despite spending drops

  An analysis of the IT infrastructure market from IDC shows that spending will slow this year but vendors do not look like missing out on revenues

• June 18, 2019 18 Jun'19

  NetApp positions for hybrid world with as-a-service model

  Vendor offers more flexibility to appeal to those users that want to pay in the as-a-service style

• May 23, 2019 23 May'19

  NetApp UK&I boss talks growth and channel opportunities

  Chris Greenwood has been given the chance to run the UK&I for the storage player and has stressed the importance of the firm's channel

• May 17, 2019 17 May'19

  Recarta acquisition extends vendor relationships and infrastructure expertise

  The IBM partner joins the growing list of resellers that have struck acquisitions this year after picking up Möbius Business Technologies

• May 15, 2019 15 May'19

  Exertis looking for further growth after a strong year

  Distributor is looking to build on the momentum in its last fiscal year and push organic growth as well as looking to continue making strategic acquisitions

• May 03, 2019 03 May'19

  Dell declares storage market successes

  Vendor “killing it” with storage market share gains, exec tells channel partners