Never knowingly refused?

John Lewis, theretailer, is to introduce a policy which will go well beyond any legal obligation to please consumers. Whilst the firm is well known for its 'never knowingly undersold' warranty that means that it aims to always be the cheapest on the high street (they stopped matching online tra

John Lewis, the retailer, is to introduce a policy which will go well beyond any legal obligation to please consumers.

Whilst the firm is well known for its 'never knowingly undersold' warranty that means that it aims to always be the cheapest on the high street (they stopped matching online traders a few years ago), they're to introduce a new policy that allows customers to return anything at anytime. This will go beyond their 28 day return policy.

But it's not as good as it seems and there are a couple of 'gotchas'. The first is that the item must be unused and the second is that the customer must have the receipt for the item. The latter is quite unlikely.

Whilst most of sales for John Lewis are in areas other than IT, this may cause some concern for those retailing computers and accessories. Maybe this will be the start of a change on the high street?
This was last published in April 2011

MicroScope+

Content

Find more MicroScope+ content and other member only offers, here.

Read more on Salesforce Management

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

ComputerWeekly

SearchITChannel

Close