HP's chief marketing cheese Michael Mendenhall has resigned, marking the first senior departure under the tenure of CEO Leo Apotheker, according to reports.
To replace the exec HP has brought on board SAP stalwart Bill Wohl, who most recently managed communications for co-CEO Bill McDermott and joined the German software maker in 1999.
This is a classic example of Apotheker, another SAP veteran, bringing in his own people to make his mark on HP, the company he moved to in September months after the dramatic departure of previous CEO Mark Hurd.
According to the reports, Wohl starts at the firm on 18 January and will assume control of the PR function provided by Mendenhall but not his marketing role.
He previously worked at tech services outfit DecisionOneCorp and firearms maker Remington Arms in the 1990s, so rather than producing bullets he may be dodging them given the political wrangling that are happening at a senior level within HP.