BYOD: driving agile working

Phil Jones from Brother UK highlights the channel opportunity to help customers invest in flexible IT and agile business practices

The recent Pearlfinders IT Index highlights a great sales opportunity for resellers as businesses look to invest in flexible IT to support remote workers.

The concept of work/life balance is being replaced with work/life blend as more and more people work out of hours and away from the office. Employees now expect to be able to use whatever technology they want, any time and anywhere. Our research among IT buyers found that 40% operate a bring your own device (BYOD) policy already*.

As a result, resellers need to think about how they can shape their businesses to survive and thrive with the changes. We have already seen several forward-thinking resellers adapt to the dramatically changing marketplace, shifting from selling units of technology to broader services

We have also had to evolve and adapt at Brother to make sure we’re at the heart of collaborative working and digitisation. 

For savvy resellers the opportunities around agile working and BYOD are seemingly endless. Many businesses need their employees to be able to work as productively on the road as they do in the office. While the primary focus might be on tablets and phones, the peripheral setup is equally important. Our research found that half of corporate IT buyers think that being able to print from anywhere, from any device, to any printer will become increasingly important in business document management during the next decade.

This is where resellers can add value, identifying products such as mobile printers and scanners to create a complete “office in your pocket”. This will truly enable workforces to be more agile in the mobile space, while also contributing to workflow and productivity.

The BYOD trend also provides a good opportunity to get involved with organisations championing agile working. Brother’s partnership with Anywhere Working allows us to network with other companies which realise how important remote working is in terms of increasing productivity and efficiency and bringing cost savings. Larger organisations are also on board – the recently launched Agile Future Forum is a partnership between the government and the likes of Tesco, Lloyds Banking Group and HM Treasury, which helps businesses consider how agile working can produce tangible benefits. A recent report by the forum found that flexible working can cut costs by up to 13%. 

It is clear that agile working is building momentum in businesses of all sizes, supported by a number of different organisations. So it is time for resellers to capitalise on this considerable opportunity. By supporting businesses in the early stages, it is easier to become a partner for life.

Phil Jones is managing director at Brother UK

*Research quoted was conducted online in January 2013 among corporate IT decision-makers.

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