As if the legless needed any more encouragement to spill their (mental and physical) guts, BT and Heineken have just announced plans to supply a new wireless internet service, the Heineken Hub, to 100 London boozers, and 200 more across the UK by the end of 2011.
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According to the blurb, customers will be able to get online quickly with any wireless-enabled device and will receive "exclusive, location-specific (you're in a pub!) content including the best stories from news, views, features, business, culture and sports," supplied by The Independent's new sister title, i.
Rick Lawrence, Heineken UK marketing manager, said: "The initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its customers."