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It looks as if Apple is going to take the wraps off iPhone 5 on 4 October according to sources that are desperate to reveal the launch schedule from the vendor.
That is good news for anyone who sells the phones and the accessories because it means Christmas is going to be pretty busy but for those of us who had to wait a long time to save up our pennies to get a 4th generation phone it's going to be a winter feeling like old news.
There will now be the inevitable embarrassment as iPhone 4 users sit down at meetings and social occasions and pull out their phone only to find themselves trumped by a smug looking 5 owner. I've been there before when 4 was all the rage and it left me feeling like some sort of technological pauper.
No doubt there will be a better quality camera and a quicker processor but for many it will be the simple fact it's an Apple product and it's new. That will be enough to get them queuing up at the tills. For those of us dealing with more challenging bank balances we will have to wait and go through the pain of being technologically outclassed all over again.