With the launch of the new .xxx top level domain on September 7, businesses - and individuals for that matter - need to be awake to the fact that they may want to protect their brands and names from abuse by cybersquatters.
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Under the registration rules, trademark holders don't need to register any .xxx domains to prevent their brand from being linked to porn. However, they can proactively submit a motion to block, permanently, any attempt to register a given name and this can be done until 28 October for a one-off fee of between $200 and $300. From 29 October, the only way to block a name to prevent abuse is to buy the domain themselves for $75 a year. Alternatively, they'd have to wait until an abuse has happened and then take action.