If there is anybody left out there still doubting that the network has become the beating heart of the business IT infrastructure, they need only take a walk among the stands at this year's
IP Expo show at Earls Court, which has been invaded by refugees from Storage Expo.
Names such as 3Par, EMC and Hitachi Data Systems have all taken to the floor to demonstrate their wares, with a heavy emphasis - as expected - on cloud and virtualisation.
It looks like Brocade, former storage expert but now categorically billing itself as a networking vendor, was remarkably prescient in its acquisition of Foundry Networks.
"It was a clear recognition that Brocade needed to expand and become more than a storage company, and there are so many obvious opportunities on the Ethernet side," Brocade EMEA marketing director David Silke told me earlier this morning.
"Companies thinking about cloud and virtualisation infrastructure need to build from the data centre up," he said. "That's where our heritage comes in. Our experience was that to be at a storage-focused show was the wrong positioning."
Look out for further coverage from IP Expo 2010 on Network Noise and MicroScope.co.uk throughout the event.