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The moves made by AVG to share online revenue rewarding those resellers that have introduced a customer to the vendor is one that could have some legs across other sectors.
With software increasingly sold via the web there has been a need for an approach that involves the channel even when they are not directly responsible for a sale.
The AVG option seems to be to hand 20% margin on additional products that users buy after they have brought the core product from a reseller. That system should not be too difficult to manage given that resellers will have an incentive to register deals.
Once the reseller hits £100 in rewards that money is available to be drawn down and as a bonus for getting users on-board it is one that will come as a welcome source of additional money for dealers of any size.
If the AVG approach is right then what will happen next is a degree of mimicry as rivals choose to adopt it. We will all keep a close eye on that because the adaptation by other vendors of the approach is the sincerest form of flaterry that this shared online revenue model is one worth having.