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It's going to take sometime before us Brits get used to the idea of Black Friday becoming a retail term on this side of the pond but Amazon is doing its best with a week of deals that have already caused some black moods among shoppers.
Kicking off this morning with its first few 'lightning deals' which go live at a set time then stop the minute the allocated stock has been sold out, the attention grabbing deal was the new Take That album for £1. The item sold out within a couple of seconds, quicker than you could click 'add to basket' leaving some shoppers fuming.
The comments on the Amazon site included people calling it a joke and questioning how an item could sell out so quickly.
So already for some it's a black Monday. The deals run all week and no doubt by the end the retailer will have made a fair bit of money but it needs to be careful because if the deals are so limited they cause frustration and heartache then it will have failed to match the sense of joy that the Americans have around the day that is associated so strongly with Thanksgiving.