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A few years ago the word 'hybrid' always caused anger and grimaces in the channel as distributors took it as a slight on their business portfolio.
Back then the H word referred to a distributor that also owned a reseller but these days you are more likely to hear it in the context of the cloud.
In a nutshell the hybrid model refers to what is going to be reality for a long time to come. Customers will use a mixture of cloud and on-premise options and resellers will need to cater for these demands.
Microsoft has been advocating this approach from the start of its cloud journey, and has been talking about hybrid again at its worldwide partner conference, but more vendors have followed suit and the idea of a mixed platter of options is going to be one that is around for a long time to come.