In a chat with anti virus specialist GFI Software the vendor was talking up its latest product release Vipre 5.0 and pitching a function that sounds like an idea that is too good to be ignored by the rest of the software community.
The idea of rolling out a new anti virus suite across a network of potentially hundreds of machines is one that can give the IT administrator a real headache. Add to the upgrade path the likely problems with conflicts if two AV programmes come into contact with each other on machines and you can imagine for many it's a scenario they would do best to avoid.
The result is perhaps to stick with the existing software for longer than the customer would wish to as well as making a hurdle for the channel to try and get over.
Vipre 5.0, and don't worry this is not an extended product plug, comes with the ability to clear out old rival AV agents and allow the user to start afresh.
From a channel perspective this is a positive because they can go into any customer - both their own and rivals- and talk about a product with the knowledge that those migration hurdles can be cleared with ease.
Hats off the GFI and don't be surprised in a market which is so much these constrained days about getting market share to see more offering the same kind of functionality.