Watching a fresh faced David Cameron go through the paces with Andrew Marr yesterday it was interesting to watch the Prime Minister's reaction to the question of the cuts.
Asked if the cuts would be scaled back if a double-dip took hold the PM seemed to brush that aside talking of tough measures being needed.
He used words like "choppy" and "challenging" to describe the situation but also distanced himself from talk of a double-dip.
Those that want the finances to be sorted out, but not at the expense of growth, will be watching closely to see the messages coming out of the Conservative Party conference.
Changes to welfare benefits and the announcement this morning about child benefit will win fans from the Norman Tebbit school of the party (get on your bike) but channel players will be more interested to see just how determined the government is to put cutting the deficit ahead of protecting business.