Ethisphere, a think-tank specialising in business ethics, corporate social responsibility, anti-corruption and sustainability, has named Avaya, Cisco and Juniper Networks to its 2011 rundown of the world's most ethical firms.
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This is the fifth year that Ethisphere has published its WME rankings, which recognise 110 firms that surpassed their industry peers in areas including codes of ethics, litigation and regulatory infraction; investment in innovation and sustainable practices; activities that improve corporate citizenship; and nominations from peers, suppliers and customers.
"As companies strive to maintain a competitive advantage, good ethics translate into better business, and better business means better bottom lines," said Ethisphere executive director Alex Brigham.
Brigham talked of the "important role" that role that principled practices play in brand reputation, which he claimed was "ultimately ... the most valuable asset for a corporation".
Other tech firms listed include Adobe, Hitachi Data Systems, Ricoh and Salesforce.com.