In any department of any big organisation you'll find them doing the work. While the C level strategists are meeting with suppliers on the golf course and the 'conference class' are doing what they do best, filling their diaries with face to face and online meetings, the ordinary Eddy Punch-Keys of the enterprise are keeping the company going.
With the economy putting us on a war footing, big corporations now need to arm the workers a bit better. After all, they're the ones who will be doing all the fighting.
At an emergency meeting in the Institute of Directors, IBM unveiled two powerful new weapons that give the humble foot soldiers of the enterprise temporary parity with their C level counterparts. They will need it, because they need to take action while their betters upstairs are offline flitting between the airport lounges, hotel suites and five star restaurants where they 'furiously compete'.
While the C level executives are looking at the wine list, the troops at the front line are forced to make their decisions at a considerable disadvantage. As the battle of Big Data (as IBM calls it) looms ahead, message has filtered back from the front that the tommies in the trenches need better weapons.
CIOs, CFOs and IT managers have been called away from the table - interrupting the first course - to order up some new technology to support their IT infantry.
One of the biggest handicaps is a lack of intelligence. This is becoming even more of a problem as the troops are faced with massive data sets that look impossible to surmount.
While they are slowly picking their way through them, over them or around them, enemy snipers have been picking them off.
But now the ground troops can be supported by a newly-purchased IBM's SmartCloud. This will help them make mince meat of all those massive blocks of unstructured data.
Instead of being terrorized by Twitter feeds, Facebook posts, weather data, log files, genomic data and video, they can start to consume it instead. They can use the moment on new media and turn it in on itself.
This new kit from IBM could put the power of mobile analytics into the hands of iPad users, in key areas of conflict, such as financial services, healthcare, government, communications, retail, and travel and transport. (Don't be confused by our American allies, who call it transportation. It's the same thing as transport but it plays havoc with your layout.)
- 2.5 quintillion bytes of data from sensors, mobile devices, online transactions, and social networks are sent per day.
- 90 percent of the world's data has been generated in the past two years.
- One billion Tweets are sent each month
- 30 billion messages on Facebook are sent per month.
- 1 trillion mobile devices are in use today
- $31 billion: the mooted figure for ecommerce by 2016.