The ad men score for Everything Everywhere

On my way to sink a Chinese meal and a few beers with some old friends in London last night, I spotted several adverts for Orange and T-Mobile's new venture, Everything Everywhere.

Download this free guide

Emerging revenue opportunities for the channel with digital transformation

Digital transformation is a phrase that means many things to many people but for it to have any real relevance to the channel then it needs to mean a chance to make money. This guide will share some of the recent developments in the channel and the latest thoughts about the issue.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

As you will know, Everything Everywhere officially switched on network-sharing capabilities for consumer and business customers earlier this month.

The ads, as you can see from the photo I snapped of their double page spread in yesterday's Standard, are pretty tongue-in-cheek.

It's common, especially in this industry, for a company to unveil a new logo and brand strategy amid great fanfare, only for it to fall flat on its face.

But in this case, Everything Everywhere has clearly taken its lead from high street bank HSBC, which eased customers through its transition from Midland Bank to HSBC back in the 1990s with a masterful campaign.

Both Orange and T-Mobile have committed to maintaining their separate brands for at least 18 months, and after that who knows what will happen, but all the same it's good to see a measured, focused and human approach to a corporate merger from a networking firm.