Sabio looks East for latest acquisition

Customer experience player makes a second purchase this year adding both technology and a wider geographical footprint

Customer experience specialist Sabio has looked East for its latest acquisition picking up Singapore-based virtual assistant player flexAnwser.

Not only does the deal, the terms of which were not disclosed, give Sabio access to technology that covers web, voice and messaging with a strong reputation in the public sector but it also gives the firm a larger footprint in Asia.

The acquisition is the second this year, after the firm snapped up Bright UK in March, and the fourth since Sabio landed a strategic investment from Horizon Capital back in 2016.

Sabio will be adding in the virtual assistant offering into its portfolio, providing its customers with a greater number of options as the functions of the traditional contact centre continue to be spread across the wider business.

“Sabio is committed to keeping our clients ahead of the game by driving a substantial shift in their thinking about traditionally-accepted contact centre business practices. To achieve this, we’re focused on empowering organisations with the insight and solutions they need to ensure better visibility, increased responsiveness and greater control across every customer interaction,” said Andy Roberts, CEO of the Sabio Group.

“Adding flexAnswer into our digital proposition will help more of our clients to take advantage of the latest conversational AI-enabled virtual assistant technology so that they can deliver brilliant multi-channel customer experiences," he added “This acquisition also continues the development of our business in the APAC region."

Lin Milne, flexAnswer Solutions’ CEO, said that the tie-up with Sabio would give it the chance to compete on a larger global stage.

“flexAnswer has delivered strong growth across the Asia Pacific region, and it has always been a goal for the company to expand to other regions – particularly into the European market where there’s clearly such a strong demand for customer experience technology,” said Milne.

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