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Resello deal will widen UK base for Pax8

Cloud services player continues on its strategy of acquiring to reach more channel partners across the UK and Europe

A conversation about licensing developed into a discussion that ended with Pax8 deciding to make its third acquisition, with the purchase of cloud services distributor Resello.

The Netherlands-based firm operates across Europe, including the UK, and will give Pax8 more muscle here and on the continent as the firm looks to widen its market reach.

“The Resello team was looking for a platform as a service, and put together [a list of checkpoints], so, they thought our platform was great and reached out to see if we could licence it. We said ‘no, but maybe we’ve got something that could work a little bit better’,” said Nick Heddy, chief revenue officer at Pax8.

“With this acquisition, Pax8 now has active partners in 50 countries supported in 15 languages, and it’s an amazing leadership team,” he said. “We believe that with the Pax8e platform we can take this up to a new level.”

Harald Nuij, managing director at Resello, said it wanted to get access to more digital resources, and that the tie-up with Pax8 met that need.

“We were discussing how we approach the market, how we see the clock market evolving, how we want to make sure that MSPs have easier access to cloud services, and make it easier for them to actually market it and make money out of it,” he said.

He added that Pax8 appreciated the position of the firm and would be allowing it to continue to focus on its existing approach to the market: “Pax8 provide us with the technology, and with the experience. They are absolutely clear about the fact that it is local people that do local business so what we're doing together, and this is obviously with their support, but where we can take the lead is to make sure that we have more localised support in all the regions in Europe.”

Bolstering support

Nuij said that as well as a base in the Netherlands, the firm operated a datacentre in Frankfurt, and was currently serving 40 countries, including the UK, and that this would bolster the support it could provide those resellers.

Heddy said that although there might be other players hoping that a licensing conversation leads to a buyout, the priority for now was to integrate the three acquisitions.

“We want to pause and take breath,” he said. “However, Pax8 is also very agile and opportunistic, so if the right deal presents itself, we would absolutely consider it. But we are very focused on getting these three acquisitions.”

Pax8 acquired education and enablement player Sea-Level Operations back in May and UK-based hosting and consultancy player Wirehive back in January. That also marked the month when the firm cut the ribbon on its operations here, and added Wirehive's 32 staff to its team of 30, with Simon Green appointed as UK chief technology officer.

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