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HPE reveals channel momentum around GreenLake

Vendor rolls out enhancements to its infrastructure-as-a-service offering and reveals the strength of channel involvement

HPE has given an update on the progress of its GreenLake offering in terms of channel participation, as well as some additions to the cloud portfolio.

The vendor has been pushing its GreenLake cloud services proposition as tailor-made for the channel and revealed that more than 100,000 partners can now access the products through distributors. The product is being used by more than 1,000 enterprise customers across 50 countries, representing all industry sectors.

The vendor has inked deals with Tech Data, Ingram Micro, Synnex, Arrow Electronics and ALSO Group to get GreenLake included on the distributors’ online marketplaces.

HPE also indicated that channel-led orders of the infrastructure-as-a-service offering were up by 116% from the previous year and 830 partners were actively selling the technology.

Those numbers have been accompanied by a series of enhancements for GreenLake, with HPE looking to widen the appeal of the offering with more support for virtual machines and containers.

“The HPE partner ecosystem plays a central role in our success, and partners of all types are embedding HPE GreenLake into their business models and offerings to deliver an agile as-a-service experience to their clients. Together, we are disrupting the market by ‘bringing the cloud to you’ for our clients, combining the simplicity and agility of the cloud with the flexibility and control of a hybrid environment,” said Keith White, senior vice-president and general manager at HPE GreenLake Cloud Services.

“HPE continues to innovate to bring HPE GreenLake and the cloud experience to a broader set of customers for their digital transformation and modernisation efforts – at the edge, colocation facility, or datacentre,” added White.

HPE has been pushing GreenLake strongly over the past four years, pitching it as one of the main options it can take to market with partners.

The HPE GreenLake Cloud Services business has hit $4.5bn in total contract value, and in the first quarter of 2021, the vendor increased its annualised revenue run rate by 27% year on year. HPE CEO Antonio Neri revealed at the firm’s annual Securities Analyst Meeting in October 2020, held virtually, that GreenLake was growing faster than the public cloud.

As well as making some technical updates, HPE has added more support for the channel on HPE GreenLake Central, with enhancements around selling, billing and capacity planning.

At the same time, Aruba has also added some updates for its GreenLake option in the HPE Partner Ready for Networking programme. The changes include higher rebate levels and the chance to work with a customer success manager.

Earlier this week, HPE announced that MSP Wavnet had decided to embrace GreenLake to underpin its own portfolio of cloud and hosted services.

“We will now be able to offer the very best of both private and public cloud infrastructure, giving customers access to world-leading and highly secure technologies, built from the ground up for the cloud. The as-a-service model will also enable organisations of any size to benefit from Wavenet Cloud,” said Bill Dawson, CEO of Wavenet.

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