Sabio has decided that changing the name on the door of the CEO's office will help it kick start a fresh chapter.
The firm has turned to former NewVoiceMedia CEO, Minecast and Symantec executive Jonathan Gale to come on board.
Gale will step into shoes that are vacated by Andy Roberts, who will be moving into a vice chairman role, focusing on inorganic growth.
The firm, which is backed by Horizon Capital, has made six acquisitions in the past three years and a bookmaker is unlikely to take a bet that the firm will not be actively buying again in the near future.
Since Horizon Capital backed the firm in 2016 it has sealed six deals, including Callware back in February, SaaS solutions provider Rapport in March 2017, contact centre player DatapointEurope in July 2017, customer insight and contact centre benchmarking firm Bright UK in March 2018 and flexAnswer Solutions, the Singapore-based provider of Virtual Assistant solutions in January this year.
Gale's task will be to drive the growth and exploit the opportunities that are out there in the customer experience market.
"Our focus is on enabling our clients to fully embrace and maximise the value from the very latest technologies such as: AI-powered self-service, truly channel agnostic customer engagement tools and endlessly scalable and elastic cloud platforms," said Gale.
"I look forward to working with everyone at Sabio, our clients and our partners to help redefine world-class customer experience," he added.
Lee Shorten, Sabio Group chairman, said that it wanted to expand its position in the contact centre market, "in terms of customer base, market share, strategic partnerships and its own product capabilities".
“That’s why we’re taking this step to strengthen our leadership, with a new set of skills and experience to take the company on the next stage of its journey," he added.
The incoming CEO at Sabio has a CV that stretches back almost three decades.
He was CEO at NewVoiceMedia, taking it from start-up to successful exit between 2011 and 2018. The firm was sold to Vonage late last year for more than a third of a billion dollars.
Before that he was SVP Product at Mimecast, and previously ran Product Management & Business Development at Symantec Cloud Services which he joined via acquisition from MessageLabs.