Connect Managed Services and G3 Comms merge

Customer Experience and Unified Comms players bought together to form a £55m revenue business

The merger of Connect managed Services and G3 Comms will create an combined operation with revenues in excess of £55m.

The combination of the two channel players has been backed by Apiary Capital, which acquired a majority stake in G3 back in March.

The two businesses will be in a position to cover both the unified comms space and the customer experience segment and comes with an existing customer list littered with household names in the private sector.

Connect underwent an MBO in 2014, which was backed by LDC, and this deal gives an opportunity for the firm to exit having helped build up a business that generated revenues of £30m last year. G3 comes with revenues around the £20m mark to help the combined entity reach the £50m plus figure.

The management structure has places for the current bosses of both firms with Connect’s Alex Tupman and Martin Cross, becoming group CEO and CTO respectively. G3’s James Arnold-Roberts and Adam Young, will become group managing director and COO.

There is also a strong board with well-known industry figures Mark Thompson becoming Chairman and G3 co-founder Tony Parish getting a role as non-executive director.

“Our objective is to create a highly scalable and focused business that can support the needs of a far greater and more diverse customer base, located within both the UK and abroad," said Tupman.

"The merger of G3 and Connect brings together two businesses with highly complementary capabilities which will enable our combined clients to derive significant benefits from the newly acquired skills provided by the enlarged team, together with the ability to offer an extended portfolio of specialist and proven products and services," he added.

James Arnold-Roberts, CEO of G3 , was also upbeat about the prospects that the combined business would have: “The combination of the two businesses will bring even greater benefit to our existing customers while our emerging scale will allow us to reach new prospects both here in the UK and around the world.”

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