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NetApp UK&I boss talks growth and channel opportunities

Chris Greenwood has been given the chance to run the UK&I for the storage player and has stressed the importance of the firm's channel

NetApp's incoming UK & Ireland managing director has underlined the importance of the channel for the firm with partners being viewed as an essential part of his growth strategy.

Chris Greenwood has been with the vendor for nine years and most recently was based in the Nordics, running the vendor's Northern region, before getting this chance to become senior director and general manager for NetApp’s business in the United Kingdom and Ireland. He replaces Nick Thurlow, who had been in the role for the past two and half years.

His first role at the vendor involved working with partners and Greenwood said he steps into his latest role with the advantage of understanding the firm's channel network.

"I am pretty familiar with the UK channel organisation and the partners we work with," he added "We will be fully committed to the channel going forward, as we have been for the last 27 years."

Greenwood said that the firm was looking to increase the focus on customers and look to work with them on major projects, including AI, dev ops and cloud.

"We are very committed and focused on what we have to do and are very ambitious about the growth that we can gain in the UK market," he added "We have a very clear growth strategy selling more of our portfolio to existing customers."

He said that the UK market still had plenty of growth left to exploit and it would be pointing partners in the direction of the emerging opportunities.

Greenwood added that channel ecosystem also continued to evolve with NetApp signing up more cloud-first partners as well as emphasising the alliances, with the likes of Nvidia, that were part of the ecosystem the firm was developing.

Greenwood's bio

Before taking the leadership role in the UK&I he was senior director for North and Eastern Europe, Russia and Turkey (NERT), leading a geographically dispersed team across multiple countries focused on engaging enterprise customers and working closely with strategic go to market partners. He has also led the Nordic Region for NetApp, successfully delivering multi-year growth and penetrating many net new strategic customers with the NetApp Data Fabric proposition.

Chris has over 20 years’ experience in the technology sector, working in sales and leadership roles in the Royal Navy, British Telecom, Sun Microsystems and Pillar Data.

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