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Channel roundup: Who’s gone where?

It has been a busy last seven days across the industry on the recruitment and promotion front

If there is a pace in the personnel world, then it seems to have picked up in the past week, with a plethora of appointments across the industry.


The channel will be updating their contact lists by adding Pilkku Aasma as she steps into the role of vice-president, partner sales EMEA at Citrix with a brief to strengthen the commitment to its EMEA partners. Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft.

“2020 was an exceptional year which tested the resilience and adaptability of both companies and people in how we work, collaborate and support each other,” she said. “It’s safe to say that the North Star for 2021 will be further digital transformation as remote work is here to stay at a scale unprecedented before the global pandemic.” 


Rubrik used its recent financial figures announcement to unveil Brian McCarthy as its latest CRO. He will have responsibility for the global go-to-market strategy and further scaling the company in the enterprise. He replaces Brett Shirk, who leaves Rubrik to pursue new opportunities.

“We continue to experience tremendous growth, surpassing our annual and Q4 revenue targets,” said Bipul Sinha, CEO and co-founder of Rubrik. “I am eager to welcome Brian as our CRO as we enter into the next stage as a company and advance our market leadership. Brian’s deep SaaS and enterprise sales expertise will be instrumental in achieving our goals and continuing our rapid expansion in the next year and beyond.”


Cambridge Communications Systems has welcomed Richard Sims as its new vp of engineering responsibility for scaling the firm’s 60GHz solution and associated cloud management platform. He has plenty of experience in technical consultancy and has a masters in engineering at Cambridge University.

“Richard joins CCS in this key role at an exciting time for the business,” said CCS executive chairman Martin Harriman. “His impressive experience in leading global development teams and delivering ambitious engineering programmes will be an invaluable asset to CCS as we accelerate our product development capabilities to meet growing market demand worldwide for our solutions, most crucially in 5G small cell network densification and gigabit fixed wireless access.”


James Sturrock has been promoted from systems engineering manager to systems engineering director for WEURSSA at Nutanix. He has been at the firm since 2015, holding various roles in the systems engineering teams.

“I am thrilled to be taking on this new challenge at what is such a transformative time for Nutanix and the industry as a whole,” he said. “With such a talented team around me and an unrivalled technology portfolio, I look forward to playing my part in advancing Nutanix’s leadership in hybrid cloud infrastructure.”


The telcoms player has rolled out the red carpet to Scott Fawcett to take up the role of sales director. He has a career spanning more than two decades, starting at Genesis Communications, followed by roles at FLR Spectron, Annodata and IP Solutions.

Alfonica, part of the Rose Communications Group, has already proven itself as one of the most innovative and respected companies in the telecoms sector,” he said. “I am looking forward to helping develop the business and its B2B propositions that will benefit our customers in these difficult economic times.”


The ERP player has brought Dmitri Krakovsky on board as chief product officer. His CV includes time as head of HCM products for SAP SuccessFactors and he was vice-president of products at Google, working on machine learning-enabled applications and data services for the Google Cloud Platform. In his role at Unit4, he will be banging the drum for ERPx and will own the end-to-end customer experience of Unit4’s products.


Luca Brandi has been appointed EMEA channel director at Fireye. He has been with the vendor for six years, including as distribution manager for emerging markets and, most recently, as handling channel activities in the southern area. He now moves into an expanded role that includes managing the entire EMEA region.

“While the channel has experienced many recent changes, the need to help organisations tackle challenges associated with having a limited number of cyber security professionals or sprawling resources remains universal,” he said. “Together with our partners, it is my primary objective to help customers make their existing security teams more productive with better tools, extend their teams with managed services and moving away from arbitrary security programme success metrics like detection events with vendor-agnostic Mandiant solutions.”


The digital continuity specialist has decided that the time is right to appoint its first CTO – Stephen Liang, who has been with the business since 1994, most recently as president for the APAC region. 

“This is a critical moment for Vertiv and our industry,” said Vertiv CEO Rob Johnson. “Innovation, agility and the ability to deliver smart, sustainable solutions around the globe are the keys to our success. With Stephen’s deep experience in evaluating market trends and driving product innovation, as well as his proven leadership across our organisation, I can’t imagine anyone being more prepared to help us navigate the opportunities ahead.”

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