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Tech Data has a long track record of providing significant amounts of credit to the channel and has taken further steps to get the wheels of commerce turning.
The distributor has trebled the amount of credit that resellers can access without having to re-apply with it now taking the limit of its Credit Elevator scheme up to £1m.
The decision to extend the credit lines come as the firm marks the tenth anniversary of the first scheme it set up to try and encourage smaller resellers to use finance to grow their businesses.
Resellers can start by accessing a £5,000 credit line which can be increased up to £1m over the course of a year without a need for re-applying or providing additional guarantees, providing the reseller uses 75% of the line within the month and pays on 30-day terms.
“Our SMB sales growth has continued to gather pace and by extending the upper limit on the Credit Elevator we are making it easier for resellers to grow," said Nick Titlman, credit services director at Tech Data.
"It means that they don’t have to worry about securing higher and higher levels of credit – as new opportunities emerge they can take advantage, knowing that we will support them. We are removing barriers for customers who want to grow," he added.
Tiltman added that the tenth anniversary was a good opportunity to be "setting the bar higher once again" and showed its commitment to support resellers that were looking for growth.
Late last year a Webhelp survey indicated that a good experience and trust were two of the factors that influenced where people looked for credit.
David Turner, CEO of Webhelp UK, India and SA, said that treating customers as individuals and delivering a strong customer experience were ingredients for a good credit provider.