James Thew - Fotolia
Nuvias is taking Cisco's unified comms portfolio and open SIP endpoints out to the channel after it gained access to the vebdor's product range.
Having been a distributor for BroadSoft, which has been acquired by Cisco, the distributor had already been taking out unified comms as a service offerings to resellers.
The move to buy BroadSoft for $1.9bn was announced last October and completed earlier this month and was designed to give the networking giant more muscle in the cloud and contact centre worlds.
Cisco is looking to integrate the BroadSoft technology into its own UC portfolio and as a result is looking to lean on distribution to take that out to the market.
BroadSoft came with 19m subscribers across 80 countries and an existing network of 600 plus service providers and channel partners.
Nuvias' UC expertise is based around the SIPHON Networks operation it acquired back in 2016 and that side of the business had a long standing relationship with BroadSoft.
"BroadSoft has worked very successfully with SIPHON Networks in the UK for eight years, and the combination of experience and technical support skills built up over this time is unmatched in the channel," said Steve Harris, evp unified communications at Nuvias.
He added that the integration with Cisco would provide it with a stronger proposal to put in front of partners, and " puts us in a unique position to add further value to existing partners and work with new resellers to deliver integrated, end-to-end cloud-based solutions".
"BroadSoft has worked very successfully with SIPHON Networks in the UK for eight years, and the combination of experience and technical support skills built up over this time is unmatched in the channel.”