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July 2021

Collaboration will be the key to driving innovation

We are living in the midst of a digital revolution in which emerging technologies such as 5G, artificial intelligence, the internet of things and volumetric video regularly come up in business conversations – and not just when discussing the future. It is often the nimble startups that are best positioned to enter these uncharted territories, but larger, more established players have the capacity to support these newcomers’ innovation and offer expertise where required. As such, genuine partnerships, where organisations of all sizes collaborate, inspires success for all. It is incredible to think that it has been over a year since the UK went into its first lockdown. In that time, trust, speed and the ability to adapt have proved more important than ever and the demands of coping with the pandemic have had an impact on the dynamic of many commercial relationships. The phrase “strategic partnership” has long been at risk of becoming just another example of corporate jargon. But changes brought about by the pandemic may mean its ...

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