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AI saves time and delivers efficiencies at Advania

This article is part of the MicroScope issue of September-October 2025
Just over a year ago, Advania UK decided to roll out Microsoft Copilot to all of its 1,000-plus staff to gain the benefits of artificial intelligence (AI). The channel player was not alone in adopting Copilot, but it was among a more select number of firms that made the decision to allow all staff to access the technology. Advania UK’s CEO, Geoff Kneen can point to several examples of where AI has improved efficiency and life for its staff in the year since it rolled out Copilot. “It’s gone really positively. My decision on it was relatively straightforward, in the sense that work is very different than it was even just five or six years ago, with the complexity that people are dealing with and the amount of data we’re all dealing with on a daily basis,” he said. “One of my favourite stats around AI is that everybody in every organisation spends circa 20% of their time looking for information. That means a fifth of all of our wage bills are spent on us looking for something. So, from one perspective, the simple use case for AI ...
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Has diversity improved in the channel?
Following on from his investigation into attracting more women into the industry, Billy MacInnes looks at whether the workforce balance is improving
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AI saves time and delivers efficiencies at Advania
A year on from rolling out artificial intelligence tools across the business, Advania’s CEO shares the positive impact the technology has had