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The age of artificial intelligence (AI) isn’t coming, it’s already here. And for the technology channel, this is a moment of reckoning. The rules have changed. The old playbook of shifting boxes, stacking margins, and selling licenses is providing a diminishing return. If you’re not building, advising, or innovating with AI, you’re already behind. The channel’s wake-up call AI is rewriting the DNA of business. It’s automating decisions, predicting outcomes, and creating entirely new customer experiences. However, here’s the truth: most of the technology channel is still stuck in reactive mode, waiting for vendors to lead, or worse, hoping AI will pass them by. It won’t. The winners in this new era will be those who stop selling AI as a product and start delivering it as a strategy. 1. From trusted adviser to AI powerhouse The technology channel has always prided itself on being a “trusted adviser.” That’s no longer enough. Clients don’t just need advice, they need vision. They need partners who can architect AI-driven futures, ...