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Nasstar transfers SME customer base to Global 4

Deal between two channel players will give firm the chance to focus on mid market and enterprise

Nasstar has given Global 4 Communications the chance to pick up its small and medium-sized enterprise (SME) customer base as the firm deepens its focus on its mid-market and enterprise users.

The managed service provider has made the decision to transfer a section of its customer base over to fellow channel partner Global 4 as part of its wider strategy.

“The acquisition further strengthens the working relationship between our two companies following the procurement of Hive Telecom in 2022,” said Dave Hawkins, head of sales for Nasstar Channel.

“This is good news for all parties, and we believe Global 4 is the right partner to provide dedicated focus and expertise to these customers.

“We will continue to work with Global 4 to realise the potential growth of this base and ensure they benefit from the latest technological innovations,” he added. “With these customers in safe hands, Nasstar can focus on serving our mid-market and enterprise clients where our services, skills and capabilities can add greater value.”

Global 4 has a background in delivering telecom services to SMEs, and the Nasstar move will add more SME customers onto its books.

“This is an exciting acquisition for Global 4, increasing revenues by 52% and our customer base to over 7,600,” said Global 4 managing director Carl Barnett. “We look forward to welcoming these customers and providing Global 4’s products and services to them.”

Business transformation

The Global 4 move comes just four months after Nasstar welcomed Paul Cosgrave as CEO, with a brief to help the business transform into a cloud and network services provider.

Speaking late last September, just before he officially took up the role, he indicated that the future of the business involved focusing on making sure it had the right go-to-market propositions.

“I believe Nasstar is well positioned, with an exciting path ahead, as it continues to transform into a highly differentiated cloud and network services provider,” said Cosgrave.

Nasstar has been building itself into a position of being able to be one of the UK's largest managed service providers and has used acquisition itself as a means of adding reach and headcount.

It hit the headlines back in June 2021 for acquiring KCOM's national ICT services business in a move that would result in pushing Nasstar Group employing more than 1,000 staff, with revenues well in excess of £120m.

Nasstar emerged as the revised branding for GCI, which opted to change in March 2021 after 20 years. The name Nasstar came as a result of that managed services player by GCI back in January last year.

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