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Channel roundup: Who’s gone where?

Logicalis lead the way with announcements about changing its corporate structure, but there are also moves at Cellhire, Uberall and Noname Security

There are moments when a company hires some fresh talent to drive change and then, on other occasions, such as what is happening at Logicalis, there are times when changes are signalled that will have an impact on the management structure. As always, though, the rationale is to drive growth and provide better support to partners and customers.


Logicalis has decided that its best way to enhance customer support is by merging its UK, Ireland and Channel Islands operations into a single entity. The Unified Centre of Excellence will create a business with revenues that top $120m, has a staff of 330 and responds to ambitions to strengthen the business. More details of the regional structure and management teams will be revealed in the coming months, ahead of the unification of operations by October.

“Through these changes, and the formation of one business unit within Logicalis UK, we are opening up the expertise available to our clients, allowing them access to a wider pool of talent, solutions and services,” said Alex Louth, Logicalis UK&I regional CEO. “As businesses across our regions look to transform, this is a significant step in helping them to have a streamlined experience and opens up the expertise within the constituent regions.”


The mobile comms player has given Simon Fort the chance to make an impression in the newly created position of business development manager, reseller channel. He has a strong CV that includes time at most of the household names in the industry, including Vodafone, O2, Three and Tesco Mobile.

“It’s a great time to join the business because, as a direct wholesale partner for the top three UK MNOs, Cellhire can offer its partners extremely competitive commercials across a wide range of network tariffs and bespoke solutions,” he said. “Added to this, Cellhire’s self-service SIM management portal employs network level APIs and allows partners to manage their mobile estate, anytime, anywhere.”

Noname Security

The API security platform player has appointed Dirk Marichal as vice-president EMEA with responsibility for building the firm’s channel partner network across Europe. He comes with more than 20 years’ experience, most recently a spell as vice-president of sales at Cohesity for the EMEA region.

“I was drawn to Noname as it distinguishes itself from its competitors due to the nature of its architecture and technology,” he said. “With nothing else on the market close to Noname’s product offering, I look forward to accelerating Noname’s success across EMEA and providing a high level of service to its channel partners and customers.”


The customer experience player has bolstered its management team by revealing a couple of fresh names, with Veronika Gorkina handling go-to-market operations strategy as the new-vice president GTM strategy & operations, and Laurence Capdeville focusing on the firm’s customer success programme as vice-president of customer success. Both come with more than a decade’s worth of experience and time spent with major organisations.

“Uberall has gained increasing momentum over the past year, which has helped us attract more and more people like Veronika and Laurence,” said Florian Hübner, CEO and co-founder of Uberall. “I’m excited to welcome them and know their contributions will further accelerate our strategy.”

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