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Commvault is increasing its emphasis on managed service providers (MSPs), with the data player ramping up support for partners and adding more depth to its Metallic SaaS proposition.
Last month, the vendor rolled out enhanced MSP and aggregator partner advantage programmes and indicated that it would add Metallic for MSPs to its Partner Advantage Programme later this year.
Fast forward a matter of weeks and the firm has announced that SoftwareONE is its first Global Design Partner for Metallic MSP Offerings, with the firm adding its BackupSimple service into the mix for managed service partners to take to market.
Commvault has seen potential in making life easier for MSPs to sign up to programmes and get involved with the vendor. Jamie Farrelly, EMEA VP, channel and alliances at Commvault, said the firm was focused on making sure relationships were profitable for all types of channel partners.
“The goal is to help partners to maximise their opportunity, to make money and to delight customers,” he said. “How can you harness the power of the Commvault story and align it to your joint value proposition?
“It’s all about moving our partners and our customers towards that journey to the cloud, whether that be hybrid multi or actual pure public or private cloud. It’s about moving to that as a service model. At the moment, one of my main focuses is driving that as a service model, not only as a kind of resale with traditional partners and alliances, but also as a service, so with our MSPs.”
- Commvault recently cut the ribbon on its MSP Partner Advantage Programme, which has two tiers that offer partners a range of benefits and incentives.
- The firm is also giving free training resources and curriculums designed to build competency, to both MSPs and aggregators.
On the aggregator front, the vendor highlighted the relationship it has with Arrow as an example of how it is supporting distributors that have developed their own platform approaches.
Farrelly said there were many customers in the SME and mid-market that were looking for an enterprise-grade product that could be consumed as a service and it had already recognised that with Metallic, which was launched in the UK back in October last year and extended to even more countries across EMEA at the start of 2021.
He said there were serious opportunities in the market for those that could help customers with data management and protection. “Together, we can invest in areas that are in massive growth that we’ve seen grow in the most difficult circumstances,” he added.
“The partners are managing the end-to-end lifecycle of that customer’s estate because it’s now as a service, and not just to sell two sets of hardware and software principles. So the partner is increasingly responsible for the end-to-end management support.”
Farrelly indicated that more plans were in the pipeline and more support was coming for partners as the firm continued to crank up its activities in the storage-as-a-service space.