Check Point launches distribution marketplace strategy

Security player Check Point launches programme to ensure it is covering an increasingly popular route to market

Check Point has cut the ribbon on its Distribution Marketplace Programme, working with Arrow Electronics and Ingram Micro to reach more partners.

The security firm has reacted to the growth in customers buying through marketplaces to ensure that it has coverage with Arrow in Europe and Ingram in the US. The plan is to start with those two distributors and add more over time to increase the options for resellers that want to sell security via those types of marketplaces.

“As more and more organisations move applications, data, compute and security to the cloud, or create their own private cloud environments, Check Point is perfectly placed to capitalise on this move with its cloud solutions portfolio,” said Frank Rauch, Check Point’s head of worldwide channel.

“This new programme further strengthens our commitment to helping our partners win new business and build even stronger relationships with existing customers. We plan to partner with additional marketplace distributors over the coming months to extend the programme.”

In Europe, Check Point will be one of the first security partners on ArrowSphere, a marketplace that gives users the option to procure, provision and manage cloud solutions.

From early September 2020, the distributor will be offering Check Point’s CloudGuard cloud protection and SandBlast threat prevention solutions concurrently in a number of European countries, namely Austria, Belgium, Czech Republic, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland and the UK.

“This programme further strengthens our commitment to helping our partners win new business and build even stronger relationships with existing customers. We plan to partner with additional marketplace distributors over the coming months”
Frank Rauch, Check Point

“Cyber attacks continue to increase at a rapid pace, and the situation we are currently facing has forced many companies and organisations worldwide to implement additional security layers,” said Eric Nowak, president of Arrow’s enterprise computing solutions business in Europe, the Middle East and Africa.

“Following CloudGuard IaaS [infrastructure as a service], we are now adding more Check Point security products to ArrowSphere, helping our channel clients and end customers to manage the cloud easily and securely. With the new offer, Arrow and Check Point are providing new opportunities to cloud customers and users to differentiate their business and reduce the complexity of cloud and digital transformation,” he added.

On the other side of the Atlantic, Ingram Micro will be doing something similar with its marketplace, offering Check Point products in the US, Canada and the Netherlands, with indications that more countries will be added in the coming months.

“For MSPs [managed service providers], having the ability to quickly and effectively deploy and scale cloud services – especially when it comes to security solutions – in real time is critical to the customer experience,” said Eric Kohl, vice-president of security at Ingram Micro.

“With so many businesses operating from homes, as well as offices, demand for cloud-based security solutions is rising, making it a good time for Check Point to launch and for channel partners to take advantage of all Ingram Micro and the Cloud Marketplace have to offer.”

Dan Yerushalmi, chief customer officer at Check Point, said the vendor was building on the efforts it had made earlier this year with its Partner Growth Programme to provide more revenue options for the channel.

“Partners are the bedrock of Check Point’s growth strategy,” he said. “This initial launch with Arrow and Ingram Micro is testament to that, providing a unique opportunity to bring Check Point’s cloud security portfolio to a wider range of customers, digging further into the channel through these initial distributors.”

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