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Desktop as a Service is back in the headlines this week because Lenovo has revealed it is on the brink of coming out with an offering for the channel and adding to the activity in the market Exertis has made a major hire to support its own as a service efforts.
The distributor has appointed Andy Jones as business development manager for its Device-as-a-Service (DaaS) proposition.
Jones is moving over from a spell at Tech Data where he spent more than three years in a business development role and will now lead and build on the efforts the channel player has already made in the DaaS space.
"We have established some vital partnerships with vendors which allow us to bring some unique deals to the channel, alongside that, we are adding some new innovations to our proposition to truly deliver something unique in the channel,” he said.
Jones's new boss Rik Hubbard, commercial and services director for mobile at Exertis, said that there was a growing interest from customers keen to cover the costs of their hardware differently.
“DaaS is becoming an increasingly interesting option for companies by reducing the complexity and costs of device procurement and deployment. Mobile phones, tablets and laptops have a residual value and our DaaS offering ensures that companies maximise their assets," he said.
"Andy joins at a time when we have a tested DaaS option which is easy for our resellers to administer and has significant benefits for their customers. He will be responsible for evangelising our proposition and ensuring that our resellers can take advantage of a market which is set to grow at a significant rate,' he added.
Interest in the DaaS model has seen it go from accounting for single figure sales in the PC market just three years ago to something that could reach 15% of the market by the end of next year, according to IDC.
Lenovo became the latest major hardware vendor to indicate it is going to offer its products via a DaaS model with the vendor planning to roll out a scheme to channel partners in the next few weeks.