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In this two part series, we ask vendors and channel companies for their views on the storage technologies SME and enterprise customers are looking for today and what they are likely to be asking for in the future. How prepared are channel partners to deliver, implement and support those storage technologies going forward? What storage technologies are customers looking for today? “The good news for the channel is that storage is hot,” says Chris Adams, president and COO at Park Place Technologies, citing an InformationWeek 2018 State of Infrastructure Study where storage was identified as the top factor driving IT infrastructure change. “Enterprises and SMEs have a lot more data to host and they are going to need new hardware to do it,” he adds. That said, he stresses that “the real news isn’t the capacity, it’s the shift in expectations”. Storage may have been about archiving, compliance and disaster recovery, but with the rise of big data analytics and machine learning, “data has taken on strategic value, which businesses of ...