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Pure Storage last week announced a series of changes to its go-to-market strategy that highlight the all-flash vendor’s efforts to secure more commitment from its channel partners. Speaking at the Pure Storage Partner Forum in San Francisco, the firm’s VP of global channel chief, Michael Sotnick, announced a new partner programme that rewards their investment in building a Pure technology practice. The vendor is switching from a three-tier programme structure to just two, replacing its Silver, Gold and Platinum partner tiers with two new categories: entry level Preferred, and Elite. Elite partner status which will be awarded to partner that demonstrate “sales and technical competency, business specialties and services, a budgeted marketing plan, as well as meet a minimum number of customers secured via the partner.” Talking about the reasons behind dropping the third tier, Sotnick said the middle tier often “gets fatigued” with their position in the programme. “Distribution across two tiers is more modern, simpler, and more ...