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February 2014

General public remain in the dark over cloud technology

Despite the publicity, vendor marketing and numerous discussions between resellers and customers the level of understanding of cloud technology among the general public remains low. Having found that knowledge was not very high this time last year the domain registrar 123-reg went back to find out if things had improved with its research throwing up some disappointing results. Just shy of three quarters of those quizzed in the survey felt they could talk about cloud with any confidence and 36% admitted they had barely any understanding of what the technology was. The results indicate that there continues to be a need for greater education with more work to be done by the industry if the message about cloud computing benefits are to become totally mainstream. “Cloud grows in popularity with each year that passes in business spheres with business owners taking advantage of the flexibility and scalability that it brings – but members of the general public do not (knowingly) share this enthusiasm, despite the popularity of the term ...

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