Access your Pro+ Content below.
Fear of further price rises once Article 50 is triggered
This article is part of the MicroScope issue of April 2017
The worst of the price rises might appear to be behind the industry with Microsoft's recent Surface hike coming long after other hardware manufacturers had reacted to exchange rate fluctuations, but there are fears the triggering of Article 50 could spark further problems. The government is going through the process of getting into a position where it can trigger Article 50 and formally begin to leave the European Union with this month the target that the Prime Minister had been working towards. But so far each time a major Brexit development has occurred the impact on the value of the pound has been swift and fairly dramatic and some are getting prepared for more potential issues with prices. So far the likes of HP, Dell, Lenovo, Apple and Microsoft have raised hardware prices between 10-15% and software prices by 20%, but there could be potentially more to follow. “A host of political events have thrown currency markets into turmoil and the pound in particular has been hit hard. Now that we know a hard Brexit is almost certain...
Access this MicroScope+ Content for Free!
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Features in this issue
There have been plenty of price rises already but with the government getting closer to triggering Article 50 there could be more for the channel to contend with
Jack Wetson, Product Developer at Bamboo Technology Group, addresses the common misconceptions around the commercial viability of cellular M2M in the channel
Nokia users really have been able to turn back time with the reissue of the 3310 but Billy MacInnes wonders if the world has not moved on too much since it was last around