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Time for Exertis to make some changes at Hammer

More than a year and a half after it acquired Hammer the decision has been made by Exertis to re-brand an operation to focus on the enterprise market

More than a year and a half after Exertis acquired Hammer the decision has been made to make some organisational changes and adapt the brand that had become synonymous with storage distribution.

Exertis picked up Hammer in October 2016 and has announced a number of changes that will see the Exertis Hammer brand introduced.

The changes also see James Ward appointed as the managing director for the combined enterprise businesses of Hammer and Exertis. He will report into Paul Bryan, Exertis UK managing director.

The distributor is not going through the process of changing brand and org charts for the sake of it and Bryan said that the decision had been made to increase the support it could give resellers targeting the enterprise market.

“With the integration of the Hammer and Exertis enterprise commercial and sales teams, we will provide even greater value to our customers by offering an enhanced vendor portfolio, with an extensive professional services wrap, and significant employee expertise that can address the differing requirements of our customers and their vertical markets," he said.

Ward has been with Hammer for a long time and was running the company pre-acquisition and said that the brand change would keep the heritage that had been built up over 27 years.

"This is an opportunity to refocus on our customers and core strengths with better utilisation of our complete enterprise skillsets, to deliver a more comprehensive and compelling offering to our customers. This customer focus will see Exertis Hammer focus on vertical markets and Exertis’ enterprise division focus on VARs," he said.

The storage operation at Exertis covers a wide range of areas, including servers, storage hardware, HCI, software and cloud offerings.

"We aim to capitalise on the solid foundations that we have built in Hammer’s overseas operations, further broadening our value-added distribution capabilities and footprint across Europe," added Ward.

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