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Microsoft boasts of partner profitability levels
This article is part of the MicroScope issue of March 2018
For years now Microsoft has shared figures which reveal how much extra revenue its partners can make selling additional products and services. The magic figure this year is $9.65 (£6.74) which is the extra money generated by the ecosystem for every $1 of Microsoft revenue. The update on the vendor's channel revealed that it now has 68,000 cloud partners, which was a 33% increase year-on-year and it has seen an 83% climb in the number of those transacting in the cloud solution provider programme. There have also been 80,000 customer referrals to partners in the past year and a blog post sharing these numbers from Gavriella Schuster, corporate vice president, one commercial partner at Microsoft, talked up the growth to come. "We generate more than 95 percent of our business through our robust and constantly evolving partner ecosystem. Last fall, partners helped us exceed a $20 billion commercial cloud annualized revenue run rate goal we set just two years ago," she stated. Looking forward the firm also highlighted the success so ...
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