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February 2019

The channel opportunities in 2019

Looking forward into 2019, it’s hard not to escape a feeling of déjà vu. After leaving 2018 behind, a year dominated by Brexit, it would be nice to look forward to something different this year but, sadly, that looks increasingly unlikely. Brexit, it seems, is not just for 2016, 2017 and 2018, it’s for 2019 and who knows what else. We’ll come back to Brexit later. In the meantime, let’s take a look at two significant issues for the channel for 2019 (and for any other year): where will the main opportunities for channel businesses arise and what will the main threats be? It should come as no surprise to hear words like “cloud”, “IoT”, “as-a-Service”, “digital transformation”, “converged infrastructure”, “automation”, “AI”, “machine learning” and “security” mentioned when it comes to identifying “channel opportunities” over the coming year. After all, many of them were used 12 months ago. One thing everyone is agreed on is that the traditional reselling model has had its day – something they were also saying in 2016, 2017 and 2018...

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