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The channel: Four decades of change
This article is part of the MicroScope issue of October 2022
The past four decades have seen changes on all fronts, with economic highs and lows, different political parties moving in and out of Downing Street, and even a historic pandemic. Throughout that time, the channel has also been evolving not only to deal with the challenges of the time, but to ensure it has a position in the future. Before we look forward, let’s look back over the past 40 years to get a sense of what the channel has gone through and what that evolution has felt like for those working in the industry. Some of the big shifts include the emergence of software as a primary revenue driver and – of course – the cloud. Tom Hermann, vice-president of channels and alliances at Synopsys Software Integrity Group Forty years ago, channel partners were selling predominantly hardware and devices. Software solutions were just starting to be introduced by brand new companies such as Microsoft, Oracle and SAP that had only been founded a few years prior to address the emerging PC and server market outside of mainframes. ...
Features in this issue
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A history of MicroScope
As MicroScope celebrates its 40th anniversary, we look back and tell the story of the publication itself, with some industry memories of what it has meant to its readers
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Where next for the channel?
As part of our 40th anniversary, we look ahead to get a sense of where the channel will go in the years and decades to come