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Those in the channel still banging the drum about their progress to net-zero carbon and success in meeting scientifically backed targets to reduce emissions might be feeling more alone than they did a couple of years ago. There has been a backlash against sustainability over the past year, largely driven by the agenda of political leaders on the other side of the Atlantic, and the noise around saving the planet has largely gone silent. “For a moment there, it felt like we had a real paradigm shift on sustainability,” said Ben Caddy, senior analyst at Omdia. “It seemed like companies were taking it seriously. For the first time, we were seeing companies setting appointing chief sustainability officers or even talking about sustainability and marketing. Even in their earnings calls, it was everywhere, but only for a few years, and in the past 12 months, something seems to have changed, and sustainability experienced somewhat of a total system crash.” Caddy used his slot at the Canalys Channel Forum to cover the recent trends in ...