PIM player Electrika in channel-building mode

SaaS player is looking to extend its reach by increasing its channel base across the UK

The channel can be one of the best ways to grow market share and software-as-a-service (SaaS) player Electrika has clearly recognised this and put the call out for partners to work with the vendor.

The Manchester-based firm has a product information management (PIM) offering that it believes would be a good addition for MSPs and VARs looking to provide users with details on their systems.

The OneTimePIM SaaS offering gives customers an opportunity to get a single view of all of the products across their organisation, gathering all the details across multiple locations to provide an up-to-date picture of what is going on.

To get that proposition in front of more people, the firm has rolled out the red carpet and pulled back the doors as it starts to reach out to partners.

Pat Violaris, managing director of OneTimePIM, said the idea was to build a quality channel in the UK, adding that there would not be many partners that could not make use of a PIM product in the portfolio.

“We sell OneTimePIM through a highly selective network of value-added resellers, managed service providers and technology partners that focus closely on businesses with an e-commerce operation,” he said. “Our immediate emphasis is to support our sales operation and drive our go-to-market strategy via the channel. As such, we are not only looking to expand our channel strategy, but identify the right mix of technology partners.

“Any organisation that sells business-to-consumer or business-to-business products can make use of a PIM system, which is why it is such an attractive solution for many in the channel. It is most useful for those companies that operate across several sales channels or marketplaces and whose products have a large amount of data associated with them.”

PIM is a pitch that can be applied to any vertical, as long as there are products in the business, giving partners a wide customer base to aim for.

“It is applicable to retail, manufacturing, food and beverages, health and fitness or lighting,” said Violaris. “For any reseller, systems integrator or even technology partner, PIM provides customers with a central source of product information, enabling multiple teams or departments to work seamlessly in collaboration with each other to keep data accurate, consistent and up to date.”

The firm shared numbers that underlined its belief that the UK is the most advanced e-commerce market in Europe, with the global e-commerce and other non-store retailers’ market expected to reach $5.1tn by 2026. ONS numbers show that 27.1% of all retail sales in the UK this January were online.

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